5 Ways to be great at saying "Thank You"

25 Mar
Mosaic

How to say 'Thank you'

With the cost of acquiring new donors becoming increasingly more expensive, the importance of retaining existing supporters has never been more important to a charity’s financial sustainability.

Charities in the UK spend a considerable part of their budgets in search of supporters to give ad-hoc donations, yet many fail to treat these individuals or groups as long-term partners who share the same passion for the cause as themselves.

Does your charity take the time to say “Thank You” to your customers and supporters?

Research continues to demonstrate that within the charity sector not being thanked is overwhelmingly cited as the most common reason people give for not making further donations to an organisation.

In research published by the fundraising consultancy, John Grain Associates they found that from over 100 charities surveyed that:

  • One in ten charities did not thank their new donors who gave a first gift of less than £10
  • Almost one in five charities who did not thank new donors giving less than £5
  • and that, over half of existing supporters giving online, only received a bounce-back email acknowledgement.

However, over 25% of charities in the survey tried ‘always or often’ to send handwritten thank you messages to acknowledge gifts, but for those who aren’t doing this or don’t know where to begin we’ve pulled together a few thoughts:

1. Assess your reporting back processes
  • Ask not just how do you currently thank your donors but, how long does it take for them to receive that acknowledgement.
  • Additionally, do you let them know how their generous gift has made a difference?
2. Review what you’ve written
  • Be objective and consider when reading what you’ve written and how it makes you feel? Is it warm, personal and relevant? If not, rewrite it.
  • Fundraising is an emotional business – always has been, always will be!
3. Set some guidelines
  • Set guides that work best for your charity, such as acknowledgements to be received within 48 hours or gifts of a certain amount singled out for a telephone call.
  • Review and understand your donors, work out what works best for them (and you).
4. Demonstrate impact
  • Be informative, donors like to know that their money has made a difference, so build some impact reporting into your plan of action.
  • Project reports will keep donors engaged in campaigns and with your organisation.
5. Make a statement
  • For large donations, you may want to think about recognising these contributions publicly, if appropriate, perhaps a plaque on the wall or the naming of a building?
  • Consider the donor do they want the big acclaim? If so, go to town!
What can Mosaic Fulfilment Solutions do to help?

Together with Telebank Ltd, Committing Giving and the recent acquisition of CFP lotteries and raffles, Mosaic provide the most complete donation processing solution in the market today, supplying everything from initial strategy through to payment processing and of course thanking supporters for their donation.

We help our third sector clients get the most from their fundraising by providing leading donation processing services. Mosaic can handle donations received in any format and manage subsequent Gift Aid quickly and efficiently.

Operating from a single York-based site our resilient, mission-critical contact centre environment, is open seven-days-a-week and enforced with leading business continuity and compliance solutions to ensuring zero downtime protecting both our clients and their supporters.

Our digital print mailroom is an on-demand solution that allows for full customisation of each individual thank you piece. Supporting data brought in from any source and build on the back of vast experience in complex short-run & personalised digital Print.

Mosaic can receive your data in any format and through our significant investment in leading hardware and print on demand technology, support and optimise your direct mail campaigns and Variable Data Print requirements.

From the most basic text through to complex graphic and imagery customisation, regardless of how you want the thank you acknowledgements to look, with Mosaic – everything is possible.

So, if you are looking for an end-to-end banking and thanking solution, whether your looking to thank your supporter using our contact centre of benefit from our onsite print facilities, get in touch with the team today.

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We know that your stationery and card orders need to arrive on time and in perfect condition – our clean distribution centre and immaculate packaging ensures just that. We fulfil stationery orders for over 50 clients, from gift packs, to posters, to pens, books, pamphlets and birthday cards. We even ship Bibles for prestigious clients.

Gifts & luxury products

Fulfilling gifting and luxury orders are our speciality. We understand how important these orders are for your customers, and so we ensure perfect packaging and quick delivery. We’ll collate kits for you, if needed, and we can use your branded packaging. We can even make it personal with our (in house) personalised print-on-demand service.

Pet products

From pet beds to harnesses, from everyday pet food to specialist worming tablets, we have handled it all. We can even fulfil orders for pet clothing!

Home accessories & small electronics

From mugs, teapots and room diffusers, to headsets, phone charging cables and specialist devices, we can help your home accessories and electronic online business grow. We also handle electronic games and specialist hearing protection devices.

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Personalised subscription boxes

We have seen massive growth in the popularity of subscription boxes in our clients’ online businesses. We collate and fulfil subscription boxes for several clients of all sizes, using highly branded packaging. We can even personalise orders thanks to our in house print-on-demand service.

Charity trading & virtual gifts

We are charity experts here at Mosaic and we fulfil orders for over 50 well known UK charities. We meet and surpass strict compliance requirements rightly demanded by our charity clients, including handling organic, vegan and Fairtrade products.

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We are licenced to store and fulfil orders for alcohol products here at Mosaic, and we have done so for several significant clients for many years. We specialise in fulfilling alcohol subscription orders, and we’ll collate the bespoke kits for you if you like.

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We can’t tell you how many orders for toys, games and sports we’ve fulfilled over the past 13 years or so! One of our longest-standing clients is a toy company specialising in educational toys. So we know how important it is for these orders to arrive in time for someone’s birthday or Christmas. Our client list also includes several games, games equipment and electronic games companies. And sports – we have fulfilled orders for clients at the very top of their game!

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We are passionate about ensuring that our business is as sustainable as possible. We are certified by the Soil Association and we have FSC accreditation. We fulfil orders for many vegan, Fairtrade and organic clients, with years of experience in this area. Have a look at our sustainability policy too.

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We give you end-to-end traceability and visibility:
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Data is automatically updated and adjusted, ensuring fastest customer enquiry response and enhancing customer experience.

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We recognise that this is a specialist area and we can (and do) build bespoke solutions around our clients’ specific needs. We would be pleased to discuss how we can help you in further detail. We can also handle the rapidly growing CBD fulfilment sector, whether this is in the form of gummies, tablets, creams, ointments or oils.