Virtual Gifts

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Mosaic enable charities to offer virtual gift solutions, allowing supporters to make a donation as a gift.

Virtual gifts are a great option for supporters who want to donate money to their favourite charity whilst still sending that special something to their friend or relative on their birthday or another occasion.

Mosaic can help get your charity set up with virtual gifting so that your supporters have the option to send a donation as a card in the post or by email. We can also provide fulfilment support for when a physical gift accompanies the card.

Our IT Ecosystem, MiWorld, can streamline the workflow, linking your website to our internal systems to make the process work seamlessly. We offer a choice of multiple card types, destinations, mixed virtual and physical fulfilment and card personalisation options. If your volumes hit over 4,000 a day, we can also Mailsort to save money on postage.


Oxfam Unwrapped

One of our clients using virtual gifts is Oxfam Unwrapped. Buying a gift from Oxfam Unwrapped is a fantastic way to show someone you care about them and the world around you. They offer a range of cards, wrapping paper and gifts. These are integrated into our internal workflow, allowing our systems process each order, which might be a card, an email, or a physical product – or a mixture of all three!

Virtual gifts work well for our charities since, in 2020, Mosaic Fulfilment Solutions sent out 100,000 gift cards from our Print on Demand facility!


Oxfam Logo - Mosaic
Oxfam Logo - Mosaic

The process

On most charity websites, this is how virtual gifts work:

  • Your supporter chooses a special gift, selecting a card design from multiple options.
  • Your supporter may leave a special personalised message, received through our automated workflow along with their address and/or email.
  • Mosaic receives the “order”. This might be a card on its own that we will print on demand and mail out with either Royal Mail or UK Mail, or a card and a physical product that we pick from our warehouse, pack, and mail out. Or it could simply be an email.

Virtual gifting is a fantastic, easy-to-use gift option for your supporters, and it’s also a great fundraising initiative. If you bring Mosaic on board, we can get your virtual gift shop up and running in a matter of weeks.

Get in touch

Virtual Gift Cards - Mosaic


MiWorld is Mosaic’s IT Ecosystem, developed to help us deliver flexible response handling, processing and fulfilment solutions for charities. We have a wide range of systems available to suit all budgets.


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