Daffodils in flower and chocolate eggs in the shops can only mean one thing – it’s nearly Easter!
In fact, it’s already started here at Mosaic, with gift cards and virtual gifts, Easter eggs and greetings cards, and spring flowers now flying out of our warehouse on behalf of our 50 charity clients who carry out online trading.
Traditionally a Christian celebration and a time of thinking about others, Easter is a holiday that always brings colourful images of flowers to mind, new beginnings, baby animals, sunshine after the depths of winter, and of course chocolate!
It’s also a great time of year for some themed fundraising.
Here’s a quick reminder of our cut off dates for those of you posting out this Easter:
Easter Mailing Deadlines - Monday 11th April Our last day for goods in
Tuesday 12th April - If you’re using 48-hour postage, our last post to arrive in time before Good Friday
Wednesday 13th April - For 24-hour postage
Thursday 14th April - Orders placed on the 14th April will not arrive before the 19th April, due to the Easter bank holiday weekend
And, while virtual gifts are instant, the dates above apply for any physical cards ordered.
7 Tips for theming your online fundraising this Easter
And, while postal campaigns may take more planning ahead than there may be time for now, it’s definitely not too late for some online activity – so here are a few tips for using Easter to boost your fundraising.
- Theme your website and giving pages with Easter eggs, bunnies and spring flowers – it’s quick and easy to add an attention-grabbing banner that prompts people to pay a visit.
- Encourage donations with emails and social media that drive people to your site’s giving page. Emails can easily be Easter-themed with images and a footer. While an Easter image or gif on a social post directing people to your site will help to catch the eye.
- Seek out too the most popular Easter-related hashtags on your social media channels in the run up to the bank holiday weekend, and include those alongside with your call to donate. This will increase your chances of being seen.
- Try some of social media’s short-run fundraising opportunities. You could bring in funds with an Easter Facebook Fundraiser, an Easter-related TikTok post that includes Donation Stickers, or by adding a donation sticker to an Instagram story.
- Lots of people send Easter cards, so for another fundraising avenue try offering themed ecards in return for a donation. You could also include a virtual gift – a bouquet of spring flowers for example.
- Easter’s a time of new shoots and baby animals, so offer virtual gifts to match – like animal sponsorship, or virtual gift cards that provide gardening tools, seeds, a goat, or chickens for someone in need.
- And, if you would like to do a postal campaign next year or take advantage of other special dates, now’s a good time to put them on your calendar and to make a note to plan ahead!
Don’t miss out this Easter, if you’re unsure about your campaigns and timings, or need some inspiration or online giving support, get in touch!
