The point of a direct mail campaign is to deliver an up to date marketing or fundraising message – this could be for example; a new product, or in the case of the not-for-profit, an emergency crisis appeal, so ensuring this material gets to the intended is paramount.
A vast area of focus for DM campaigns then rightly, is wastage, both in the physical and the monetary sense as postage costs are usually the highest cost of your direct mail budget. However, keeping track of customer activity isn’t the most straightforward task, particularly in terms of updating records and data security protocols.
Understanding your customers or supporter status is essential but not always easy to keep records up to date. Our online portal, Mi-Hub might make keeping gone-away, dormant or deceased records easy to manage. Learn more about Mi-CRM, which allows you to integrate all your interactions into one simple central cloud-based system.
Outsourcing this requirement to Mosaic enables you to access to our powerful gone away screenings, maximising campaign effectiveness, sending only what will be received saving considerable effort and managing returns processes.
Setting the return address to York House, means our facilities can handle and capture all relevant information including recipient, postcode and subsequent return data, before processing this into protected databases for future sends.
Allowing Mosaic to manage your DM campaigns will save time, reduce wastage, resolve storage concerns and save your organisation money. Additionally, Mosaic is secured by the highest industry standards, boasting ISO27001, ISO9001 and PCI 3.2 accreditations.
With over 15 years in print & fulfilment, Mosaic understand what makes a successful campaign and with the added benefit of our unique datahub technology & contact centre can offer real-time insights, performance and actionable databases.
Mosaic’s investment into advanced mail, document, scanning and image processing systems, ensures operational excellence and fluidity, whilst our strict compliance accreditations cement customer security.