Tips to Get Your eCommerce Business Ready for Christmas Peak Trading 2021
It may be the third quarter of the year and summer has yet to grace us with its presence, however we here at Mosaic are already busy in our warehouses getting ready for the Christmas eCommerce rush. With Christmas Peak Trading Season arriving earlier and earlier each year, there has never been a better time to consider how your ecommerce business or trading arm could benefit from outsourced ecommerce fulfillment and customer automation processes.
Our experience in 2020 was that Christmas Peak Trading started earlier than usual, possibly due to the twin impacts of Brexit and Covid-19. Brisk trading started building up from July with the arrival of Christmas stock in our warehouses. By September onwards we were very much in full swing – a good month sooner than usual.
Whilst of course it is difficult to predict whether 2021 will follow the same pattern as 2020 given that 2020 was an unusual year to say the least, we here at Mosaic are nevertheless anticipating an early start to Peak Trading again in 2021. 2020 taught our clients that the early bird took the ecommerce worm and it seems businesses are planning their ecommerce fulfilment and customer response strategies early again this year to avoid missing out. At Mosaic, we already know that Christmas stock is heading into our warehouses earlier than during pre-Covid times. We have already planned for this, and so should any business or organisation who wants to flourish.